| The Red Cross Blood Service are currently reviewing their operations in an effort to halt a decline in the number of active donors. As a result of the review process, GISCA were engaged to conduct a geographical analysis of the donor database. The aim of the project was to examine the spatial distribution of the existing donors in an effort to gain a better understanding of the segments of the community most likely to donate, and to identify areas that may have a relatively low number of donors. | |
| Funding: | The Red Cross Blood Service. |
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| Participants: | Chris Rudd (GISCA) |
| Completion date: | October 1997 |
| Publications: | Results |